Tuesday, May 27, 2008

About this Blog

HDB Living Snapshot: Neighbourhood Branding

A creative suggestion to improve HDB dwelling.

Cooler Insights: Neighbourhood Branding: "What if we brand each and every one of our estates in Singapore? In other words, give them a greater individual identity, uniqueness, colour and point of differentiation. After all, Singapore, though tiny, isn't just a homogeneous and uniform mass. It would be awesome, wouldn't it?

This isn't just about slapping on a fancy logo, or creating a visible campaign about cleanliness, civic consciousness or civil defence. It isn't about a fancy schmancy advertisement on TV, newspaper or radio. It also isn't about getting more people to do more of this or more of that.

Rather, it is about identifying the core essence of each town council, each estate, each road and even each block of flats on our island. It is about knowing what makes each and every estate special and different in the eyes of its residents, visitors and other stakeholders. It is also about seeing how these points of distinction can be better articulated using the touchpoints of branding - key messages, taglines, advertising, elevator pitches, websites, blogs, lovemarks and events."

May also want to read:
History of Singapore Property 1960 to 2008
Buy or Not Buy: How to decide amid mixed market signals
When to Buy, When Not to by
Property Price Index Graph Plotter & Online Property Valuation


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The blogger here has been affectionately named by close allies as "Smart Buyer" but really, he's not smart. Smart Buyer just believes that being prudent is smart. That's the essence of the message of this blog and Smart Buyer hopes it'll benefit other property buyers.

Smart Buyer :)